Blast into the Great Unknown!
http://www.pocketnext.com/interviews/blast-into-the-great-unknown/
Some quotes:
“If you want to stand out you need to work to get an emotional reaction from people testing your app. If you don’t have that, you can forget about any chance of success.” — Don
“[You know], I just realized Cannon Cat is a perfect metaphor for game design. He keeps dying over and over again, but eventually wins. And the player doesn’t even have time to dwell on those failures. You just immediately come back and try again.” — David
